Freight Technology · Logistics · Supply Chain · AI

Four disciplines.
One operating partner.
Transformation that sticks!

Seventeen Ninety Partners helps organizations transform their businesses through a comprehensive, full-life-cycle framework to support your business objectives and outcomes that we call the Seventeen Ninety I7 framework.

What we do
Leadership experience honed at some of the most innovative companies
American BackhaulersC.H. RobinsonUber FreightFourKitesShipwellPenske LogisticsParadeBank of AmericaKantarJLLFlorFreightFriendAmerican BackhaulersC.H. RobinsonUber FreightFourKitesShipwellPenske LogisticsParadeBank of AmericaKantarJLLFlorFreightFriend
0+
Years of combined freight and logistics operator leadership
$0B+
Built from zero to one — twice
$0B+
In freight and logistics revenue built across the team's careers
All verticals.
Experience across every sector in the physical economy
Seventeen Ninety I7 Framework
01Seventeen Ninety I7

Initiate alignment.

Align stakeholders, scope, urgency, and decision rights.

Our Approach

Top-down strategy.
Bottom-up execution.

Over 100 years of combined leadership experience.

Leading high-performing sales, operations, and technology teams across the full freight and logistics stack gives Seventeen Ninety Partners a rare dual lens — the boardroom view and the floor-level reality simultaneously.

We enter every engagement at the strategic level — understanding the market position, the competitive dynamics, and the capital context — then drive execution from the ground up. That means working alongside your ops team, your carriers, your sellers, and your engineers. Not just advising. Building.

The result is transformation that sticks because it was built by the people who have to run it — not handed over in a final presentation.

Operator-first

Every recommendation is filtered through the question: can the team actually run this?

Speed to value

No 90-day discovery phases. We start producing insight and action in week one.

Compounding systems

We build infrastructure — revenue, operational, technological — that gets better over time without adding headcount.

Our team

The operators behind the work.

Five practitioners across commercial, operations, technology, marketing, and development — with over 100 years of combined freight and logistics experience.

Services

A modern operating stack
for enterprise transformation.

Five interlocking service lines that cover the full transformation surface — from technology selection to revenue operations to M&A readiness.

Technology Strategy

Build a technology roadmap aligned to your business model, capital stage, and competitive position — not a vendor's sales pitch.

  • Current-state architecture audit
  • Build vs. buy vs. integrate analysis
  • Vendor landscape mapping
  • AI & automation opportunity assessment
  • Board-ready technology narrative

Technology Selection

Navigate the freight and logistics software landscape with an operator who has evaluated, bought, and built these systems from the inside.

  • TMS, ERP, CRM selection
  • AI platform evaluation
  • RFP design and vendor scoring
  • Contract negotiation support
  • Implementation risk assessment

Implementation & Custom Software

From system deployment to custom software — we design, build, and launch technology that fits how your operation actually runs.

  • Implementation oversight & governance
  • Custom software development
  • Workflow automation
  • Agentic AI systems
  • QA and change management
How we structure our services

Four ways to engage.

Pick the model that fits where you are. Most long-term clients start with advisory and grow from there.

Advisory

12-Month Paid Advisory

Engage one discipline or the whole team — your advisory layer, built the way you need it.

Advisory by individual discipline or full team. Engage Laura for marketing advisory, Kara for revenue operations, Kris for commercial strategy — or bring on the entire Seventeen Ninety team as your advisory layer. Twelve-month commitment, no full deployment required.

  • Individual discipline advisory — Marketing, RevOps, Commercial Strategy, CS, or Tech
  • Full team advisory — all five disciplines under one engagement
  • Monthly strategy sessions and async availability
  • Decision support, positioning, and market access
  • Investor and board narrative prep
  • Networking introductions, ecosystem access, and industry events
FractionalMost popular

Fractional Leadership

Embedded part-time CRO, COO, or full GTM team — without the full-time cost.

Part-time embedded leadership across commercial, revenue operations, marketing, and customer success. Individual roles or our full Fractional GTM Team.

  • Fractional CRO — commercial strategy, pipeline, revenue architecture
  • Fractional RevOps & GTM Systems
  • Fractional Demand Gen & Marketing
  • Fractional CS & Implementation
  • Full Fractional GTM Team available
  • Embedded and productive in week one
Project

Project-Based

Scoped, fixed-deliverable engagements with defined timelines and measurable ROI.

Fixed-fee engagements built around a specific outcome. Scope is defined before work begins, with a change-order process for anything outside it.

  • GTM buildout — ICP, segmentation, pipeline architecture
  • Technology assessment and selection
  • OPX reduction program
  • M&A diligence with operator lens
  • Marketing infrastructure build
Lifecycle

Full Lifecycle

End-to-end partnership from evaluation through exit.

We enter as advisors and stay until the deal is closed. The highest-commitment, highest-return engagement model — for companies preparing for a capital event or exit.

  • Evaluate → Baseline → Plan
  • Implement → Optimize
  • Partner & sell
  • Success fees structured at close

Not sure which model fits? The fastest answer is a 45-minute conversation.

Why 1790

Named for the network
that started here.

In 1790, Jean Baptiste Point du Sable established the first commercial enterprise at the Chicago Portage — the natural chokepoint connecting the Great Lakes to the Mississippi. He didn't just occupy the land. He understood the network.

The founding principle of Seventeen Ninety Partners

Du Sable's operation was the earliest proof that mastery of physical flow creates enduring commercial advantage. That thesis hasn't changed in 235 years. The networks have.

Seventeen Ninety Partners was built on the same conviction: the firms that win in freight and supply chain are the ones that understand the network at an operator level — not a consulting level.

Why Seventeen Ninety Partners

A different category
of partner.

Built by operators

Built by operators who have lived the P&L, the pipeline, and the platform — not a deck handed off by a generalist.

Real operator experience — freight, logistics, SaaS
Seventeen90
Traditional
Generic
Two-sided marketplace & carrier network depth
Seventeen90
Traditional
Generic
Technology selection AND implementation
Seventeen90
~Traditional
Generic
AI commercialization — production systems, not theater
Seventeen90
~Traditional
Generic
Revenue architecture & OPX together
Seventeen90
Traditional
Generic
M&A diligence with operator lens
Seventeen90
~Traditional
Generic
PE-ready operating and investor frameworks
Seventeen90
~Traditional
Generic
Industry experience

Across the industries
that move the physical economy.

Enterprise SaaS

TMS, ERP, visibility, pricing, and capacity platforms for global shippers and carriers.

AI & Automation

AI-native freight platforms, agentic systems, and intelligent operations at scale.

Private Equity

PE-backed freight and logistics acquisition, operational transformation, exit readiness.

VC Fundraising

Series A through C raises for freight tech, logistics SaaS, and supply chain startups.

Customer Verticals

Chemical, industrial, automotive, CPG, and energy — specialized compliance and modal needs.

Freight Brokerage

Asset-light brokerage, digital freight, marketplace models, carrier network development.

Managed Transportation

Outsourced transportation management, 3PL, 4PL, shipper-of-record programs.

Supply Chain

End-to-end supply chain design, network optimization, operational transformation.

Logistics

International freight, cross-border operations, last mile, and fulfillment networks.

Partners

A different kind
of partner program.

Seventeen Ninety Partners doesn't run a typical referral program. We build deep, selective partnerships with technology companies, PE firms, and independent operators who share the conviction that freight deserves better infrastructure and better operators.

Technology Partners

Software companies building for freight, logistics, and supply chain who want a credible operator voice in sales cycles, product strategy, and customer success.

  • Co-selling into enterprise accounts
  • Product advisory and roadmap input
  • Customer reference and validation
  • Joint content and thought leadership
  • Implementation and adoption support

Capital Partners

PE firms, VCs, and family offices investing in freight and logistics who need an operating partner with deep sector credibility and transformation experience.

  • Pre-close operational due diligence
  • Portfolio company transformation
  • Interim leadership placement
  • Management team assessment
  • Value creation roadmap development

Operator Partners

Independent consultants, former freight executives, and domain experts who want to extend their reach through a structured partnership with shared clients and shared resources.

  • Access to active client engagements
  • Shared tools, frameworks, and IP
  • Co-branded service delivery
  • Network and referral reciprocity
  • Collaborative thought leadership

Ready to build something together?

Partnerships are selective and relationship-driven. Reach out directly — no intake forms.

Trusted by operators

Proof from the people we build with.

They didn't hand us a deck and leave. They sat in the operation and rebuilt how we sell, quote, and settle.
Placeholder Attribution
Chief Revenue Officer · Freight Tech
The only advisor we've worked with who understood the carrier side, the software side, and the P&L at the same time.
Placeholder Attribution
Operating Partner · Private Equity
Week one we had a plan we could actually run. Ninety days in, the numbers had moved.
Placeholder Attribution
Founder & CEO · Logistics SaaS
Contact

Let's build your
operating advantage.

The fastest path is a direct conversation. Email, call, or text Kristopher — no intake form, no SDR, no wait. Engagements typically begin within two weeks of first contact.

Based in Chicago, Illinois.
Available for engagements globally.